I'm Dan Machado, a Product Designer based in Los Angeles with a passion for creating digital products that feel alive.
With experience across consumer and enterprise products, I focus on the intersection of visual craft and user-centered thinking. I believe that great design is invisible—it should feel inevitable, not ostentatious.
When I'm not designing, you'll find me surfing, exploring new coffee shops, or tinkering with side projects. I'm always curious about how things work and how they could work better.
PHILOSOPHY
Design Principles
Clarity Over Cleverness
The best interfaces disappear. I strip away complexity until only the essential remains — design that feels obvious in hindsight but took real craft to achieve.
Systems Thinking
Every screen is part of a larger story. I design components, patterns, and flows that scale — building coherent systems, not isolated pages.
Craft With Purpose
Details matter when they serve the user. I sweat the micro-interactions, the type hierarchy, the motion — but only when it makes the experience genuinely better.
EXPERIENCE
Professional Journey
Think Together
Senior Product Designer
Chorus Innovations
Senior Product Designer
Surfline
Principal Product Designer
Mossio Lab
Product Designer
Envoy
Interaction Designer
ROI • DNA
Art Director
TrialPay
Senior Web Designer
Zorebo Interactive
Art Director
SKILLS
Expertise
Design
- User Research
- Interaction Design
- Visual Design
- Design Systems
- Prototyping
Tools
- Figma
- Framer
- ProtoPie
- Adobe Creative Suite
- Principle
Collaboration
- Cross-functional Teams
- Stakeholder Management
- Design Leadership
- Mentoring
- Agile/Scrum